Bibliograph

This business of music marketing & promotion, Tad Lathrop ; contributions by Jim Pettigrew, Jr

Type

Label

This business of music marketing & promotion, Tad Lathrop ; contributions by Jim Pettigrew, Jr

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

This business of music marketing & promotion

Oclc number

52919709

Responsibility statement

Tad Lathrop ; contributions by Jim Pettigrew, Jr

Table Of Contents

Selling music in the new entertainment marketplace -- Charting the corporate hitmaking process -- Previewing the total marketing program -- Defining the basic product and its audience -- Packaging the product -- Pricing, payouts, and profits -- Distributing through stores and their suppliers -- Direct marketing and non-store sales methods -- Distributing over the Internet -- Promoting the product: publicity -- Promoting the product: online techniques -- Promoting the product: radio, video, and television -- Promoting the product: sales incentives, live shows, and other methods -- Working the live performance market -- Expanding the marketing program -- Generating revenue from writing and publishing -- Marketing and promoting music in foreign countries -- Monitoring and managing the marketing program -- Twenty profile-building ideas to use right now -- Talking shop: interviews

resource.variantTitle

Music marketing & promotionMusic marketing and promotionThis business of music marketing and promotion

Classification