Neenah Public Library

Craft beer branding guide, a step-by-step guide to branding your brewery, telling your story and selling a helluva lot of beer, Isaac Arthur and Cody Fague

eng

illustrations

no index present

non fiction

Craft beer branding guide

1001810716

Isaac Arthur and Cody Fague

a step-by-step guide to branding your brewery, telling your story and selling a helluva lot of beer

"Whether you're a brewer-in-planning with a barebones idea, a newly-opened taproom, or a regional powerhouse, you need to understand your core values, the roe you play in your community and how you're different from every other brewery in the world. CODO Design draws on years of craft beer branding experience to get you thinking about your brewer and its story. Why do you brew the beer you brew, and why does this matter to the people you want to drink it? Kick back, pour yourself a beer and learn how to make your brewery stand out."--Page [4] of cover

Chapter 1. You brew beer, so what? -- Chapter 2. Defining your core brand values -- Chapter 3. Defining your brewer's brand essence -- Chapter 4. An intro to positioning your brewery -- Chapter 5. Concretely positioning your brewery -- Chapter 6. Who do you want drinking your beer -- Chapter 7. Defining your brewery's brand personality -- Chapter 8. Shaping your brewer's brand voice -- Chapter 9. Defining your brewer's culture through branding -- Chapter 10. What makes for a great brewery name -- Chapter 11. Some jerk already took my brewery name -- Chapter 12. Building your modular identity system -- Chapter 13. Navigating the TTB label approval process -- Chapter 14. Responsive web design for craft breweries -- Chapter 15. Environmental design: turning your brewery into an immersive brand experience -- Chapter 16. When to rebrand your brewery -- Chapter 17. Hiring a design firm for your craft brewery branding -- Chapter 18. Last call